Revamping the Twobrothers Online Store: A New Visual Interface
In a challenging project for the Portuguese fashion accessories brand Twobrothers, we conducted a comprehensive website analysis across Desktop, Tablet, and Mobile versions. The goal was to design a new user interface (UI) based on key improvements identified during the evaluation, optimizing user experience (UX) and preparing for the implementation of strategic updates.
UX/UI Analysis for Online Store
Enhancing the Online Shopping Experience
With a user-centered approach, we conducted a detailed UX/UI analysis of the Twobrothers website. We pinpointed key areas for improvement, focusing on navigation, usability, and visual appeal. The objective was to create a smoother, more intuitive shopping experience one that encourages customers to explore the site and complete purchases, including personalized engraving options.
Prototype Development & Implementation
Turning Insights into Tangible Results
Following the analysis, we collaborated with Twobrothers’ strategic teams to develop a prototype for the new online store interface. The redesigned layout incorporated all necessary improvements, enhancing usability, increasing site engagement, and optimizing the customer journey. The ultimate goal was to boost conversions and reinforce the brand’s quality image.
Key Enhancements Implemented
- Intuitive Navigation: Simplified menus and links for easier product access.
- Responsive Design: Optimized experience across Desktop, Tablet, and Mobile.
- Increased Add-to-Cart Actions: Streamlined personalized engraving and cross-selling product additions.
- FAQ Integration: Strategically placed answers to common customer queries regarding sizing, engraving, and delivery times.
- Enhanced Visual Appeal: A refined layout that highlights the brand’s products.
- Higher Engagement: A more immersive user experience that fosters interaction.
Expected Results for the Online Store
- Higher Conversion Rates: Optimized UX to maximize sales.
- Stronger Brand Perception: A modern, functional website that reinforces Twobrothers’ commitment to quality.
You can explore the Twobrothers online store at twobrothers-store.com
